Practitioner-grade guides on web analytics, SEO, and CRO.
Written by someone who has shipped this work — not just read about it. No fluff, no hype, no buzzwords.
Jonathan Henderson
I'm a web analytics specialist with over a decade of experience helping businesses understand their data and make smarter decisions. My work spans SEO, internet marketing, and conversion optimization.
I've analyzed hundreds of websites across industries — from e-commerce stores to SaaS platforms to content publishers. Along the way I learned what works, what doesn't, and most importantly, why.
This site is where I share that knowledge. Just practical guidance you can use.
What I write about
Four areas, each with its own depth. Articles connect to free tools where they apply.
Web Analytics
Understanding metrics that matter. Interpreting data correctly. Building reports that drive decisions, not just fill dashboards.
SEO
Technical optimization, content strategy, and link building. What actually moves the needle in search rankings — and what is a waste of time.
Internet Marketing
PPC campaigns, email marketing, conversion funnels. How to spend marketing budgets effectively and measure real ROI.
CRO
A/B testing, user experience optimization, landing page design. Turning more visitors into customers without increasing traffic.
Why before how
Every article on this site follows a simple principle: explain the "why" before the "how." Understanding the reasoning behind a technique makes you better at applying it — and better at knowing when not to apply it.
You won't find hype here. If something doesn't work, I'll tell you. If a tool has limitations, I'll explain them. If a technique is only useful in specific situations, I'll be clear about that too.
Articles, tools, or both
Browse the latest writing, or open one of the five free browser-only tools.