Analytics
Web analytics, metrics interpretation, data analysis
RelaxNG to JSON-LD: How XML Schema Validation Evolved into Modern Structured Data
Schemas have been telling us our data is wrong since the 1980s. The names changed — DTD, XSD, RelaxNG, JSON-LD — but…
AnalyticsWhy Your Analytics Numbers Never Match (And Which One to Trust)
Your GA4 report says 420 conversions last month. Google Ads says 510. Meta Ads says 380. The CRM database has 445. None…
AnalyticsEvents vs Conversions in GA4: Setting Them Up Right
GA4 changed the terminology around conversions and it confused a lot of teams — myself included, the first time I opened a…
AnalyticsCookieless Analytics: How It Works and Why It Matters
Cookieless analytics is no longer a fringe compliance tactic — it’s becoming the default for privacy-conscious teams and the only legal option…
AnalyticsUTM Parameters Explained: A Practical Tracking Guide
UTM parameters are the single most useful piece of marketing attribution you can deploy in ten minutes — and the single most…
AnalyticsWhat Is a Session in GA4 (And Why It’s Not What You Think)
A GA4 session isn’t what most marketers think it is. It’s not a visit. It’s not a timer. It’s a collection of…
AnalyticsWhat Is Bounce Rate? Definition and Why It Matters Less Than You Think
Bounce rate is one of the most misunderstood metrics in web analytics. Marketers obsess over it, and executives demand it be “fixed.”…