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Practitioner-grade guides on web analytics, SEO, structured data, and conversion optimization.
What Is Marketing Attribution and Why It’s Getting Harder
What Is Marketing Attribution? Marketing attribution is the process of identifying which marketing channels and touchpoints contribute to a conversion. When someone…
CROWhat Is A/B Testing and How to Run It Without Fooling Yourself
What Is A/B Testing? A/B testing (also called split testing) is a method of comparing two versions of a webpage, email, or…
MarketingWhat Is Customer Lifetime Value (CLV) and How to Calculate It
What Is Customer Lifetime Value? Customer lifetime value (CLV) is the total revenue you can expect from a single customer throughout your…
SEOWhat Is Crawl Budget and Does It Matter for Your Site?
Crawl budget is one of those SEO terms that sounds more important than it usually is. Consultants mention it in audits, and…
AnalyticsWhat Is Bounce Rate? Definition and Why It Matters Less Than You Think
Bounce rate is one of the most misunderstood metrics in web analytics. Marketers obsess over it, and executives demand it be “fixed.”…
CROConversion Rate Benchmarks by Industry in Plain English: How to Compare Your Site Without Fooling Yourself
Conversion rate sounds complicated, but the idea is simple. Imagine 100 people walk into a store. If 3 people buy something, the…