Tag
google analytics
Analytics
What Is a Session in GA4 (And Why It’s Not What You Think)
A GA4 session isn’t what most marketers think it is. It’s not a visit. It’s not a timer. It’s a collection of…
AnalyticsWhat Is Bounce Rate? Definition and Why It Matters Less Than You Think
Bounce rate is one of the most misunderstood metrics in web analytics. Marketers obsess over it, and executives demand it be “fixed.”…