XML schemas, JSON-LD,
and the measurement
that comes next.
Practical writing on web analytics, SEO, structured data, and conversion optimization. Plus five free browser-only tools — no signup, no data sent to a server.
Recent guides
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AnalyticsEvents vs Conversions in GA4: Setting Them Up Right
GA4 changed the terminology around conversions and it confused a lot of teams — myself included, the first time I opened a…
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Most landing pages fail for the same reasons. Not because the design is ugly or the copy is weak — but because…
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Cookieless analytics is no longer a fringe compliance tactic — it’s becoming the default for privacy-conscious teams and the only legal option…
Five tools, browser-only.
Schema validation, SERP preview, hreflang audit, robots.txt generation, structured-data planning. Nothing is sent to a server. No signup.
Validate JSON-LD syntax and rich-result eligibility. Faster than Google's Rich Results Test.
Open tool →Pixel-aware Google snippet preview for desktop and mobile. See what searchers will actually see.
Open tool →Five templates and AI-crawler control with built-in URL tester.
Open tool →Map content types to the right schema and get an implementation checklist.
Open tool →No fluff. Just mechanism.
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