Jonathan Henderson
FAQ Schema: Build & Validate FAQPage JSON-LD
FAQ schema isn’t dead, but it no longer does what most guides still claim. For years, the pitch was simple: add FAQ…
SEOHow to Validate Structured Data: A Step-by-Step Guide
A single missing comma in your JSON-LD can wipe out a rich result. Google won’t email you. It just stops showing the…
SEOJSON-LD Validator: How to Test Structured Data Syntax
Valid JSON-LD and a working rich result are not the same thing. I have shipped markup that passed every validator I threw…
SEOArticle Schema: JSON-LD Markup Guide with Examples
Article schema tells Google what a page is about before it reads a single word of your copy. It labels the page…
AnalyticsRelaxNG to JSON-LD: How XML Schema Validation Evolved into Modern Structured Data
Schemas have been telling us our data is wrong since the 1980s. The names changed — DTD, XSD, RelaxNG, JSON-LD — but…
AnalyticsWhy Your Analytics Numbers Never Match (And Which One to Trust)
Your GA4 report says 420 conversions last month. Google Ads says 510. Meta Ads says 380. The CRM database has 445. None…
CROCheckout Abandonment: Why 70% Leave and How to Fix It
Seventy percent of people who add something to an online cart never finish the purchase. That number has held steady for over…
SEOHow AI Search (ChatGPT, Perplexity) Changes SEO Strategy
AI search SEO is what happens when ChatGPT, Perplexity, Claude, and Google’s AI Overviews start handling 30%+ of the queries that used…
AnalyticsEvents vs Conversions in GA4: Setting Them Up Right
GA4 changed the terminology around conversions and it confused a lot of teams — myself included, the first time I opened a…