Jonathan Henderson
How AI Search (ChatGPT, Perplexity) Changes SEO Strategy
AI search SEO is what happens when ChatGPT, Perplexity, Claude, and Google’s AI Overviews start handling 30%+ of the queries that used…
AnalyticsEvents vs Conversions in GA4: Setting Them Up Right
GA4 changed the terminology around conversions and it confused a lot of teams — myself included, the first time I opened a…
CROLanding Page Best Practices: What Actually Converts
Most landing pages fail for the same reasons. Not because the design is ugly or the copy is weak — but because…
AnalyticsCookieless Analytics: How It Works and Why It Matters
Cookieless analytics is no longer a fringe compliance tactic — it’s becoming the default for privacy-conscious teams and the only legal option…
AnalyticsUTM Parameters Explained: A Practical Tracking Guide
UTM parameters are the single most useful piece of marketing attribution you can deploy in ten minutes — and the single most…
CROSales Funnel Analysis: Finding the Real Drop-Off Points
A sales funnel analysis finds the exact step where prospects give up — not where they arrive, not where they convert, but…
SEOCanonical URLs: What They Are and When to Use Them
A canonical URL tells Google which version of a page you actually want ranked when multiple URLs serve the same or similar…
AnalyticsWhat Is a Session in GA4 (And Why It’s Not What You Think)
A GA4 session isn’t what most marketers think it is. It’s not a visit. It’s not a timer. It’s a collection of…
SEOCore Web Vitals: What They Are and How to Improve Them
Google’s Core Web Vitals measure how fast, responsive, and stable your pages feel to real users. However, many site owners treat these…