Jonathan Henderson
Canonical URLs: What They Are and When to Use Them
A canonical URL tells Google which version of a page you actually want ranked when multiple URLs serve the same or similar…
AnalyticsWhat Is a Session in GA4 (And Why It’s Not What You Think)
A GA4 session isn’t what most marketers think it is. It’s not a visit. It’s not a timer. It’s a collection of…
SEOCore Web Vitals: What They Are and How to Improve Them
Google’s Core Web Vitals measure how fast, responsive, and stable your pages feel to real users. However, many site owners treat these…
MarketingWhat Is Marketing Attribution and Why It’s Getting Harder
What Is Marketing Attribution? Marketing attribution is the process of identifying which marketing channels and touchpoints contribute to a conversion. When someone…
CROWhat Is A/B Testing and How to Run It Without Fooling Yourself
What Is A/B Testing? A/B testing (also called split testing) is a method of comparing two versions of a webpage, email, or…
MarketingWhat Is Customer Lifetime Value (CLV) and How to Calculate It
What Is Customer Lifetime Value? Customer lifetime value (CLV) is the total revenue you can expect from a single customer throughout your…
SEOWhat Is Crawl Budget and Does It Matter for Your Site?
Crawl budget is one of those SEO terms that sounds more important than it usually is. Consultants mention it in audits, and…
AnalyticsWhat Is Bounce Rate? Definition and Why It Matters Less Than You Think
Bounce rate is one of the most misunderstood metrics in web analytics. Marketers obsess over it, and executives demand it be “fixed.”…
CROConversion Rate Benchmarks by Industry in Plain English: How to Compare Your Site Without Fooling Yourself
Conversion rate sounds complicated, but the idea is simple. Imagine 100 people walk into a store. If 3 people buy something, the…